Words That Will Help You Sell, And Words That Will Hurt You

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Gong did research for B2B sales about what words help to close a deal. They seem to be face to face, but maybe they work in online b2b products. I am cutting out the explanation. See gong.io 

The Good Stuff

  • “Does that make sense?”
  • Imagine
  • Successful
  • Fair
  • Their Name
  • Decisive language
  • Probably

 

The Bad Stuff

  • “Show You How”
  • ”We Provide”
  • Competitor
  • Billion
  • Discount
  • Contract
  • “Absolutely” and “Perfect”
  • “Implement” and “Implementation”
  • Payment
  • However
  • ”For Example”
  • Your Company’s Name

 

The Good Stuff Here are words that Gong.io has found are effective when used appropriately: “Does that make sense?” – This phrase works well when it’s used in the right form and at the right time. The phrase is not effective at the deal-closing stage of a conversation. It is also not effective in its generic form. Where it’s most powerful is in moving prospects to the next step in a sales process. The way the phrase is best used is to ask a question like, “Does it make sense to [schedule a call/set up a

Source: Words That Will Help You Sell, And Words That Will Hurt You

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