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Landing pages and optimized pages are not two types of pages that require two separate “actions” being taken to a page. It’s all one page!
- Well-Written Description. While the meta description isn’t very important for rankings, it is still a key SEO component, simply due to the fact that it displays in the search results and is a factor in getting the visitor to click into the site. The description of your optimized landing page is a great place to include a strong call-to-action for the searcher. The goal is to be more compelling than the other descriptions on the search results page to assist in generating a description tag.)